'Little Macdonald' is an expansive barnyard toy set inspired by the concept of dollhouses. Each piece is made out of wood, scrap leather, and non-toxic paint; Post disposal, it doesn't cause environmental damage. The patterns on the animals act as their respective uniform, much like characters in cartoons. The 3D designs on them are a result of hand-carving and painting. That along with their legs are a stylistic choice inspired by the works of Jamini Roy and Oskar Schlemmer. The materials used invoke a sense of nostalgia and timelessness.
Details
Product Design, Branding
Date
2024
Software
Blender, Photoshop, Illustrator
The Three Friends
Inky, the piggy, is one the three stars of the show, I mean toy set. Her body and legs are made of wood and non-toxic paint. Her ears and tail are made of leather. Like her fellow piggies, she loves rolling around in the mud and watching the sun go down. But do not mistake her playfulness as naivety; Inky is very smart and wants to become the president of her community one day. Her presence (and her oinks) will make your anxiety go away!
Pinky, the sheep is the second star. She is completely made out of wood and non-toxic paint. You can see her sporting her favorite sweater in the winter, but during the hot summer months she gets a nice shearing. She loves spending time with her friends and family. You can find her prancing in the fields or laying down for a nap (she's very lazy too). Her bleats will let you know if she's hungry or not.
Ponky, the cow, is the third (but not final) star of the show. His torso and horns are made out of stuffed leather. His neck, face, snout, and legs are made of wood, and his tail is made out of leather. Since cows are very social, he loves hanging out with his friends and family. You can always find him grazing in the field with his friends or spending cozy evenings with his family. If not your alarm, his morning moos' will wake you up!
Farming Kits
Mushroom Farming Kit
The mushroom farming kit features mushrooms of varying forms and respective slots in the chamfered wood block that is representative of the soil. This is an education kit that helps toddlers understand the concept of dimension.
Dairy & Egg Kit
The kit includes three lathed milk bottles, 3 handmade eggs and holders, a block of cheese, and a block of butter and butter tray. The eggs and their containers are made of different woods. Children can mix and match the eggs to their container. The cheese block is divided into multiple slices that can be arranged and stacked on top of each other. This is to help children understand the concept of balance and centre of gravity.
Vegetable Kit
The vegetable farming set features 11 veggies - 1 cabbage, 2 turnip, 2 bell peppers, 2 tomatoes, 2 potatoes, and 2 carrots. They're handmade out of wood and felt. Their purpose is to stimulate children's imagination and help educate them about their 'greens'.
Brand Identity
Brand Assets
The brand is supported by the protagonists - Inky, Pinky, and Ponky.
Here's a little sneak peek into how they came into being:
The aforementioned colors have been used in the set or branding in some form or other.
You can see the full process here. For work related queries, you can reach out on tanisasamaddar@gmail.com.
